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ROI calculator

See your Flicp returns.

Adjust the inputs to match your business. Conservative by design — only incremental orders count as lift, every discounted order is costed, and platform fee + GST is included. Updates live, no login required.

01Your numbers

Model the programme.

Monthly orders2.0K
Avg. order value₹850
Coupon uptake rate18%
Repeat purchase boost+22%
Gross margin35%
Avg. coupon discount12%
Monthly platform fee₹9,488 + GST

Estimates based on industry-average coupon programme benchmarks. Actual results vary.

Disclaimer · illustrative only

This is a forward-looking estimate, not a guarantee. It counts only incremental repeat orders as new revenue, includes discount cost on every discounted order plus platform fee + 18% GST, and excludes payment gateway fees, TDS, breakage, fraud, and seasonality. Talk to Flicp for a model with your redemption cap, margin, and campaign mix.

-58%

Projected ROI · net profit lift ÷ total cost (discount + fee + GST)

Incremental revenue
₹67K · only repeat uplift as new revenue
Net profit lift
₹-32,432 · after all costs · loss
Discount cost
₹45K · on all discounted orders
Platform fee + GST
₹11K · ₹9K × 18% GST
Total monthly cost
₹56K · discount + fee
Extra orders
+79 · from repeat uplift
Annual net
₹-3,89,187 · net profit lift × 12
Payback
12 months · not profitable at these inputs